We have all seen those figure-hugging, silhouette-enhancing dresses on celebrities that show every curve on their bodies; celebrities such as Victoria Beckham (Posh Spice), Jennifer Lopez, Tyra Banks, Iman, Cindy Crawford and of course, the Kardashian women especially Kim Kardashian. These dresses are called bodycon, short for body-conscious. Bodycon dresses are also called bandage dresses because of their bandage-like strips that mould and shape the figure. According to some reports, bodycon dresses were first created by the French fashion designer, Herve L Leroux (formerly Herve Peugnet) who founded the Herve Leger fashion house. Other reports say that it was the Tunisian-born fashion designer, Azzedine Alaia, who first created the figure-hugging dresses with his seductive, clinging dresses that earned him the nickname “The King of Cling.” Whoever the original designer of bodycon dresses, we know one thing’s for sure; these dresses are so seductive they grab men’s attention and make their eyes pop out of their heads, figuratively speaking. They also make bodycon wearers the envy of all women because not everyone can pull off wearing such figure-hugging dresses like that. 

Bodycon dresses have become popular not just with celebrities, but also with the party and nightclub crowd. The bodycon dress has now become what the little black dress used to be in every woman’s wardrobe; an essential item of clothing with high quality product. A quick search online revealed a whole range of bodycon dresses; from mini length to mid length to maxi length dresses. And in all sorts of colours and prints; from plain to bold prints. To make it look even sexier, there are bodycon dresses that come in lace or plunging necklines and backs. Because they are made of fabric that mould, shape and cling to the figure, they must feel like a second skin and are comfortable to wear.
If only I was a little younger and not so self-conscious, I would probably own several bodycon dresses in different designs, prints, colours and lengths. In my opinion, bodycon dresses are very versatile because I could wear them for a night out and also as office wear in the daytime if paired with a jacket to tone it down a little and make it look more modest; thus giving me two outfits for the price of one. Now that is what I call a savings. I could dress it up with accessories and high heels or tone it down with a long jacket and flat shoes. If I travelled a lot, bodycon dresses would be easy to pack because they would take up little room in my light suitcases Australia. There are bodycon dresses online and in the stores that look as good as the ones the celebrities wear only for a fraction of the cost of the designer label ones. Now that I think of it, it may not be too late to own a bodycon dress after all.